When it comes to eCommerce, it’s easy to just come up with a set of tips and best practices and assume that it applies to your jewelry business site. But as someone in the business, you know it’s more than that. If you want to have a successful online store, you need to treat your site like a piece of art.

Designing for the Eyes

When you’re talking about designing a jewelry site, you’re talking about art.Jewelers are artists who take the time to design their pieces and they love beautiful things. As a testimony to that ethic, ecommerce jewelry sites need to be functional but they must also satisfy the owner’s and customers’ desire for beauty. In some misguided attempts, a lot of websites have turned to Flash, because they equate heavy graphics with more attention. The problem is the site competes with the jewelry; while you get visitors stopping by, you won’t necessarily get the ones who are ready to spend money. Simple, clean elegant design that lets the pieces speak to the customer is a basic need.

Three Things to Consider

When designing your site, color plays a significant role in how visitors interact with your site. Red, for example stimulates the body and the mind while blue had a calming effect, in some research studies, blue streetlights led to reduced crime. When you’re choosing your jewelry website templates, you’ll want colors that bring a sense of excitement, that increase energy, show you as trustworthy while helping users to remain calm and relaxed. Finding the right combination of warm and cool color scheme may take time, research, and testing but once you find the winning combination for your jewelry site, you’ll notice a marked difference in how users interact with your site,good Flash website development company can also help you in getting good website design.

Remember how you felt when you walked into a store that was messy. A store like that doesn’t inspire customer confidence or isn’t seen to be good at providing quality service. Imagine how customers feel when they look at a site that’s also messy and cluttered with too many banners and distracting graphics.If you want to convey that you’re trustworthy, reputable and worth spending money with, keep you navigating simple and easy to follow.

The header of your site is the first things visitors see. You have anywhere between one and three seconds to make a good impression and capture his attention so that he’ll want to know more about you. Your logo needs to be a great representation of your brand and in a few words, you need to tell customers why they should stay and patronize your business. A tagline like “Every Kiss begins with Kay” works because it conveys a feeling in just a few words. Within those few seconds, you’ll need customers to understand that and go deeper.

Unlike many other industries, designing a jewelry website tends to be more about emotion and aesthetics than about shopping carts and code. If you’re able to create a site that uses functionality as a means of conveying artistry, your online jewelry site will stand well above others.