You are a business owner – no matter of what capacity, in which domain, and in which geography. To reap profit out of your investment, you need to be in the Internet and be connected to your customers. The connection has to be effortless, however stronger than your competitors. No doubt, you have put the best content in your website and have got your website created by the finest business website builder, or have tied up with the best mobile advertising company, still maybe you have to strategize a bit more. Search Engine Optimization (SEO) seems to be half the job done, until you integrate it with Social Media Optimization (SMO).
However, you are certainly in a flood. In the online arena, new inventions become a common practice within very little time. When you look for social media to put yourself and your business, you get some tens of options. Facebook, Google +, Twitter, LinkedIn, YouTube, Pinterest … and the count is goes on. So, which one or two, or all should you pick from the choice? This becomes an obvious question.
The performance in social media sites is not uniform for two businesses of same capacity operating in the same domain so that one company’s practice can be set as a standard for all others. Here are some supplementary ideas that will boost your decision-making and channelize you though and efforts.
Make a To-Do List – Define Your Objective
Ask yourself what you want to achieve with social media. This is the first, but the most important aspect. Many businesses just roam around social networking sites aimlessly just because they do not have a set of well-defined objectives.
Be in the League
Be very close to your customer group. This is the next important aspect in SMO. Identify the users, user groups, clubs of which your customers have membership. Participate in group activities and let your presence be felt there; however, without much penetration.
Get Out Sometimes and Play
At times, you may not find a suitable platform in the social sites where the information you share is listened to and discussed. This is actually aimless target. In such a scenario, just get out and find a specialized site where you can breath and the pulse of your business is heard. There are certain industry specific social platforms aka niche sites which you must check out for and participate. Here your opportunity as an authority in the industry is respected. In addition, you get the outlook of what is running around.
Social People are More MOBILE
Smartphones and mobile devices are like favorite playgrounds for social creatures. People connect, share, chat on the move. Embrace all such social apps which are mobile-friendly. Once your customers get accustomed with the product and start liking it, you do not sell within a limited business hour. Anytime is right time for you to sell.
So, it is not a restricted choice alone. Just do not be limited to Facebook, Google +, Twitter, LinkedIn, YouTube, Pinterest. Find out your avenues. It is not again a thumb rule to chose only one, two, or all or none. Whatever it is, it is definitely the choice of your own.